Strategy 3: Shift the Narrative

Sample participatory activity to generate ideas on values and language to use when describing the CSE program

We use this simple, participatory activity with partner school principals to generate a list of locally relevant, descriptive phrases to describe the CSE program. From this activity we gained insight into one values-based aspiration that teachers and parents have for youth, which relates to CSE: “becoming a well-rounded person.” We now amplify this frame in our strategic communications about our CSE program. In their feedback to Projet Jeune Leader, thousands of students, parents, and teachers continue to use this phrase and frame, suggesting that this narrative really sticks.

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Strategy 3: Shift the Narrative