Strategy 3: Shift the Narrative

Sample survey to understand if, how, and why people understand and support CSE

To develop an effective narrative on CSE, it is useful to know what frames already exist in the community. This simple survey (conducted both as a paper survey and a rapid interview) helped Projet Jeune Leader to understand not only concerns and misconceptions about CSE among parents and teachers, but also the helpful and positive frames that already exist. We were then able to integrate and amplify positive, locally-relevant frames in our communications strategy.

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Strategy 3: Shift the Narrative